Micro and macro-impacters: how to work

Marketing forms are changing. If we trust advertising at first, now we trust those who are talking about different types of products. In these days, influential people are increasingly popular, as their trust exceeds traditional marketing on television or in magazines. They're people like you, but there's a lot of followers in social media.

It is important to remember that an influential person can have a small number of followers, but is still more influential than others with a large number of followers. This is because listeners emphasize the search for real voices that can resonate in particular markets and communities. Reality is also very important for the millennium generation, as they are the largest market for online products and they want to catch it.

Another thing to remember is the participation rate, which, according to the data of the Corporation Financial Institute, refers to the degree of interaction between the content created by the user and the person concerned. This means that participation can be higher or lower, depending on the number of persons of concern and the person ' s interaction with the audience. In fact, businesses that look for influential people need to pay attention to the number of people of concern, because sometimes those with a large number of people of concern can be transformed into false participation and branding, while those with small concerns can be transformed into trust and good participation.

Micro-impacters have about 10,000 to 100,000 fans, most of them fashion blogs, tourism blogs, science reviews and lifestyle blogs. The viewers see them as experts in specific areas. Suppose you're a tech student and want to open a channel on the importance of recycling in the technology industry. You'll see, your audience will be half a tech fan, half an environmentalist, and they think it's a good idea. You'll understand your audience, and you'll put your creativity into this. It is important to understand both so that you can create the target content.

Working with a micro-impacter is easier because he or she is cheaper than a celebrity or a macro-impacter. In addition, impactors create brand visibility in particular markets or communities. Then, when you use micro-impacters, the participation rate is higher than when you use macro-impacters.

According to marketing practitioners, it is good to use micro-impacters in your activities, as their followers are more interactive than macro-impacters. This percentage is as high as 85 per cent and is cheaper than managing a campaign with macro-impact. They create brand visibility in specific areas so that people can begin to focus on the brand.

Then is the authenticity of brands and influence. We must always remember that the link between influential and their followers is based on trust. If they think you deserve their trust, they'll help you build a fan base. The followers are the people who help you get the human face, and working with zero waste and technology brands will help you build an audience. It's important to keep it true, because if you lose it, you lose credibility.